One of the nicest things about Google AdWords is that you don’t necessarily have to spend a ton of money to get good results. This, of course, is dependent on whether you’re optimizing your campaign to its fullest potential. If your AdWords strategy could use a little boost, read on to learn five simple but highly effective tips for maximizing your efforts.
Set clear, measurable goals. You can’t determine what type of success you’re having with your AdWords campaign unless you have something to measure. Figure out what actions you’re trying to get your audience to perform (fill out a web form, download an eBook, make an online purchase, etc.). This will give you something specific to track.
Develop ads with your target customers in mind. The purpose of your ads is not just to look nice or be clever; it’s to attract the attention of your target audience. Keep those prospects in mind when you’re designing your ads to maximize their effectiveness.
Streamline your keywords. The goal is to make your ads as relevant as possible so you reach the right people. Remember to use negative keywords to prevent your ad from showing up when people use certain search terms, and focus primarily on bidding for “exact match” keywords. This will provide you with better quality leads.
Invest in mobile preferred ads. With the majority of consumers using smartphones for their web activities, mobile is fast becoming one of the most lucrative strategies for marketing. With mobile preferred ads, you can customize your messages and create powerful, mobile-specific calls to action. Just don’t forget to develop a mobile optimized landing page to ensure a consistent user experience.
Monitor and modify regularly. As with any type of marketing, to get the most out of your AdWords efforts, it’s important that you routinely monitor progress and measure results. This way you will be able to identify areas that are doing well and others that may need some tweaking. The more proactive you are, the better the results.
Successful Google AdWords campaigns are not “set it and forget it”. They take time, effort and strategy. These five simple, yet powerful tips will have you optimizing your AdWords efforts and realizing continued success with your online marketing strategy in no time.