5 Tips for a Successful Google AdWords Campaign

One of the nicest things about Google AdWords is that you don’t necessarily have to spend a ton of money to get good results. This, of course, is dependent on whether you’re optimizing your campaign to its fullest potential. If your AdWords strategy could use a little boost, read on to learn five simple but highly effective tips for maximizing your efforts.

Set clear, measurable goals. You can’t determine what type of success you’re having with your AdWords campaign unless you have something to measure. Figure out what actions you’re trying to get your audience to perform (fill out a web form, download an eBook, make an online purchase, etc.). This will give you something specific to track.

Develop ads with your target customers in mind. The purpose of your ads is not just to look nice or be clever; it’s to attract the attention of your target audience. Keep those prospects in mind when you’re designing your ads to maximize their effectiveness.

Google Adwords

Streamline your keywords. The goal is to make your ads as relevant as possible so you reach the right people. Remember to use negative keywords to prevent your ad from showing up when people use certain search terms, and focus primarily on bidding for “exact match” keywords. This will provide you with better quality leads.

Invest in mobile preferred ads. With the majority of consumers using smartphones for their web activities, mobile is fast becoming one of the most lucrative strategies for marketing. With mobile preferred ads, you can customize your messages and create powerful, mobile-specific calls to action. Just don’t forget to develop a mobile optimized landing page to ensure a consistent user experience.

Monitor and modify regularly. As with any type of marketing, to get the most out of your AdWords efforts, it’s important that you routinely monitor progress and measure results. This way you will be able to identify areas that are doing well and others that may need some tweaking. The more proactive you are, the better the results.

Successful Google AdWords campaigns are not “set it and forget it”. They take time, effort and strategy. These five simple, yet powerful tips will have you optimizing your AdWords efforts and realizing continued success with your online marketing strategy in no time.

 

Tips for Choosing a Google AdWords Partner

You probably already know how important online advertising is for your business, but let’s be honest…who really has the time? Unfortunately, marketing online isn’t something you can just set and forget. It takes strategy, insight, ongoing monitoring and lots of hands-on work if it’s going to get the results you’re after. If you’re thinking about delegating this important task to an AdWords expert, here are some tips to help you choose the right partner for your business.

Be picky. When it comes to marketing firms, there are certainly plenty of fish in the sea. Make sure that you’re considering all of your options. Start with a big list and then whittle it down by feature or service offerings that most closely match your needs.

Look for experience. If you’re going to hire someone to handle your AdWords activities, make sure that the firm you choose has explicit experience in this type of advertising. This information should easily be seen on the company’s website. If it’s not, you should cross them off the list and move on.

Seek a partnership. The purpose of outsourcing your online marketing is to free you up to focus on more important business matters, but that doesn’t mean you should have no involvement in the process whatsoever. In fact, the most successful third-party AdWords arrangements come as a result of a partnership between the parties. Look for a firm that is willing to educate and include you as an active participant.

Pick one partner. Many businesses make the mistake of thinking that hiring multiple firms will improve their AdWords performance. Not only does this get confusing and expensive, but it’s not an effective strategy since Google won’t display more than one ad per business per page anyway. For best results, pick one partner and stick with them.

Measure results. Once you’ve selected an AdWords partner, take some time to measure the results of your campaigns every so often. Ideally, your partner will be in communication, sharing these results with you on a regular basis. You want to be sure you’re getting a good return on your investment and that the firm you’ve chosen is holding up their end of the bargain.

As with anything else in business, the more work you put into your AdWords partnership, the better the results over time. By doing your homework and considering these important tips, you’ll be well on your way to choosing the perfect AdWords partner for your organization.

5 Common Google Adwords Mistakes

A good AdWords campaign can do wonders for the success of your business, but only if you’re doing it right. There are plenty of challenges to face and errors along the way that could be limiting the performance of your online marketing efforts and costing you money as a result. That said, let’s take a look at 5 of the most common Google AdWords mistakes so you can avoid making them in your own campaigns.

 

Not maximizing keyword use. There are a number of different ways you can optimize your keyword use within your AdWords campaigns. This includes breaking them down into keyword groups and creating matches (broad, phrase or exact). If you’re just playing it simple, it’s very likely that you’re missing out on a ton of potential traffic. Make sure you’re maximizing every tool that you have at your disposal.

 

Not using negative keywords. AdWords allows you to specify which words do not match your target audience. These are called negative keywords, and they can help you weed out traffic that isn’t relevant to your products or services. Negative keywords are equally as important as regular keywords because without them, your ads will end up in front of the wrong audience and you’ll be wasting your money.

 

Not understanding the LTV of your customers. How can you truly know whether you’re getting any ROI on your AdWords spend if you don’t know what your customers are worth to you? The lifetime value of a customer (LTV) demonstrates the overall valuation of each client that comes in via your marketing channels. If the LTV of your customers is $20 and you’re spending $10 on each acquisition, you’re in good shape. If the numbers are reversed, however, it’s time to rethink your strategy.

 

Not trusting the numbers. It really doesn’t matter how creative your ad copy is if you’re not getting any click-throughs. Many otherwise intelligent professionals make the mistake of placing the look and quality of their ads above what the numbers say. Trust what your analytics are telling you and modify accordingly. Otherwise you’ll be wasting your time and money and not getting the returns you deserve.

 

Not knowing your competition. Business 101 tells you to identify and understand your competitors, yet many people forget that this concept also applies to marketing. To really get the most out of your AdWords campaigns, you should take a step back and put yourself in your customers’ shoes. Look at the ads and landing pages of your biggest competitors and ask yourself which ones you’d choose if you were the one searching. Optimize your own approach from there.

 

A successful Google AdWords strategy starts with a solid plan. By knowing ahead of time what many of the common pitfalls are, you’ll be less likely to make the same mistakes and much more likely to run a campaign that gets you the optimum return on your investment.

– See more at: http://www.advertisingtigers.com/wp/5-common-google-adwords-mistakes/#sthash.rxZPwNGN.dpuf

5 Tips for Improving Your Pay-Per-Click Advertising Results

Pay-per-click (PPC) advertising can be incredibly lucrative if it’s done right. The problem is, many businesses set off on this adventure on their own, with little to no experience and not much of a plan for measuring and improving success rate. If you’re in this category and you’re not too thrilled about the results you’re achieving, here are a few tips to help you get more bang for your advertising buck.

Don’t Make Keywords Too Broad – It may be tempting to include as many types of matches as possible when developing your PPC campaign, but using too broad of a search can end up being a waste. Selecting “broad match” means that your ad will appear not just when your specific keywords are used, but also for phrases that are similar or contain some variation of your keywords. Focus instead on exact match keywords for better results.

 

Use Negative Keywords – It’s come up time and time again, but negative keywords can be just as effective as positive ones. These are search words and phrases for which you do NOT want your ads to display. For instance, if you own a woman’s clothing boutique but you don’t sell shoes, you wouldn’t want your ad to show up when someone searches for women’s shoes. Otherwise you’ll be paying for a useless click.

 

Match Relevant Landing Pages – To be most effective, your ads should be tied to the most relevant landing pages on your website. Otherwise, you may lose visitors after the first click. If you are advertising a particular product or service, instead of linking back to your home page, link your ad directly to the page where that product or service can be purchased.

 

Test and Measure – Not all ads will produce the same results. Test various ads containing different copy, colors, layout and size to see which ones produce the greatest ROI. You should also be regularly measuring your results to make sure you’re not wasting time on areas that aren’t producing. Measure and tweak until you get it right.

 

Work with a Professional – The last tip is for those business owners who don’t have the time to put these other tips into action, don’t know how or simply can’t be bothered. Marketing your business isn’t the easiest task, especially when it comes to something as complex as PPC campaigns, but it’s essential in today’s digital age. If you fall into this category, you may want to consider working with a professional advertising firm that can handle all of your PPC marketing while you focus on growing and making your business even more successful.

 

– See more at: http://www.advertisingtigers.com/wp/5-tips-improving-pay-per-click-advertising-results/#sthash.odfkmaDl.dpuf